Digital Marketer recently released its latest blog post on high-converting websites, and it shares tips on optimizing an online presence. The post was written by contributor Tabitha Jean Naylor, who examines what it takes to create “a structured approach when developing a plan for conversion optimization.”
Naylor said that, “the fact is that most companies do not spend time, focus or effort in this area of their marketing campaign. The reason is likely because businesses are relying on ‘business as usual,’ ignoring the fact that conversion optimization techniques could actually raise their revenue substantially.”
After sharing her advice, Naylor said that “There is no magic formula, which is why you should test often to determine what works and what does not.” The piece is the first part of a two-part series, and the second part can be found on the blog as well.
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